How to balance your innovation budget and resources

Dedicating time and resources to innovation for your business is HARD yes – but here’s how we’ll remedy that situation for you Day-to-day business operations require a lot of your attention and resources. It can be the time needed to onboard your clients, provide support, or debug software.  All very valid activities to ensure you […]

How to improve your bottom-line, product development cycle, and go-to-market time.

The following tip will help improve your bottom-line, quality, product development cycle, and go-to-market time.

Traditionally, products were developed to serve a large market segment with a similar need. Every aspect of the product and the supporting services were specifically designed and developed to satisfy the needs of this group of potential customers.

B2B-prijsstrategie├źn in het IT-domein

Prijs is een essentieel onderdeel van marketing en aankoop. Prijs behoort tot de 4 P’s van marketing, ook wel bekend als de marketingmix. Naast plaats, product en promotie is prijsstelling van vitaal belang voor bedrijven die graag succes willen behalen door het perfecte prijsniveau te vinden dat maximale winst en verkoop oplevert.Bedrijven hebben de neiging […]